Beauty starts inside. But a gorgeous glow outside always looks beautiful on EVERY woman!

We celebrate our unique beauty in high definition!

Showing shade range in the beauty industry is only one facet of diversity and inclusion. Real storytelling, via personal perspectives from each woman, and #blackgirlmagic meet in this beautiful and highly stylized campaign, mixing beauty, cause marketing and fashion.

Living life in #ultrahd, and loving it!

This campaign represents our melanin authentically as something artistic, empowering and beautiful. Each woman reveals her unique beauty and shade, whilst getting “up close and personal” by sharing their stories of insecurities, as well as attributes they love about themselves.

The "Colored" Girl: #TCGHD
Campaign Video


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